Struggling with Your Amazon IPI Score? How to Improve It in 2025 and Avoid FBA Limits
If you’re selling on Amazon in 2025, your IPI score is more crucial than ever. A low Inventory Performance Index can limit storage, increase fees, and
Samaa
July 3, 2025Introduction
If you’re selling on Amazon in 2025, your IPI score is more crucial than ever. A low Inventory Performance Index can limit storage, increase fees, and threaten growth—especially around events like Prime Day.
But there’s good news: you can absolutely boost your IPI score and keep your business healthy. Let’s explore how.
Why Your IPI Score Matters in 2025?
Amazon’s new FBA rules mean sellers with low IPI scores face storage restrictions, higher costs, and even limits on how many units they can send for hot-selling products.
Imagine trying to prepare for Prime Day—and Amazon blocks half your inventory from getting into FBA. That’s the reality many sellers face today.
The Four Key Factors Affecting Your IPI
Your IPI score isn’t random. It’s built on four pillars:
Excess Inventory
Amazon penalizes inventory that sits in storage too long, so:
- Review aged inventory reports
- Run deals to move stale products
- Remove unsellable items promptly
Sell-Through Rate
A high sell-through tells Amazon your products are in demand. Boost yours by:
- Optimizing your listings
- Running targeted promotions
- Testing dynamic pricing strategies
Stranded Inventory
Stranded inventory is one of the fastest ways to tank your IPI.
- Check stranded inventory reports weekly
- Fix listing errors quickly
- Remove unsellable units
In-Stock Rate
Keeping your top sellers in stock helps protect your IPI.
- Forecast demand using tools like Helium 10 or SoStocked
- Set up smart reorder points
- Consider a hybrid fulfillment model
Best Practices to Improve Your IPI in 2025
Want a higher IPI? Here’s how:
- Review your IPI weekly in Seller Central
- Avoid overstocking slow products
- Proactively remove aged or unsellable inventory
- Optimize your listings for better sell-through
- Resolve stranded inventory issues fast
These strategies not only help you improve your Amazon IPI score but also reduce Amazon FBA costs and keep your products moving smoothly through fulfillment centers.
Tools That Help Boost Your IPI Score
Don’t leave your IPI to guesswork. Tools like Helium 10, SoStocked, and Inventory Planner help you forecast demand, avoid overstocking, and keep your sell-through rate strong.
Using the right software can mean the difference between running lean—and running out of storage space.
How IPI Impacts ASIN-Level Restock Limits
Even if your IPI is solid, Amazon can impose ASIN-level restock limits. A healthy IPI makes these limits less likely and helps ensure:
✅ More inventory space during peak seasons
✅ Lower costs from avoiding storage surcharges
✅ Better control over your product availability
If you’re looking for more details about Amazon’s latest storage policies, check out our blog on Amazon FBA Capacity Limits 2025, which dives deeper into these new rules.
Frequently Asked Questions About Amazon IPI Score
The Amazon Inventory Performance Index (IPI) score measures how efficiently you manage your inventory in FBA. A higher IPI means better storage limits and fewer Amazon FBA costs.
To improve your Amazon IPI score fast, reduce excess inventory, increase your sell-through rate, avoid stranded inventory, and keep your top sellers in stock. Using tools like Helium 10 or Inventory Planner can help forecast demand and avoid high fulfillment center costs.
Yes! A low IPI score can result in higher Amazon FBA costs because it limits how much inventory you can send to fulfillment centers, potentially leading to stockouts or expensive storage fees.
A good IPI score in 2025 is generally 400 or above. Staying above this threshold helps you avoid storage limits and keep your Amazon fulfillment costs low.
Absolutely. By moving slow-moving stock to 3PLs instead of Amazon fulfillment centers, you reduce excess inventory and improve your sell-through rates, which boosts your IPI score.
Fulfillment centers impact your IPI because excess inventory sitting in Amazon warehouses increases costs and lowers your score. Managing inventory levels and using external storage can help you maintain a strong IPI.
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