Introduction
Running an Amazon business in 2025 has become trickier than ever. With Amazon slashing FBA storage capacity and bringing back strict restock limits, sellers face tighter margins and higher risks of stockouts or storage fees. So how can you navigate these changes and protect your business?
Let’s dive into what’s new — and what actions you should take right now.
Amazon Tightens FBA Storage Capacity
In mid-2025, Amazon implemented a significant reduction in how much inventory sellers can send to Fulfillment by Amazon (FBA). The allowance dropped from six months of forecasted sales to just five. This change heavily impacts inventory buildup for major events like Prime Day.
Sellers must now manage tighter storage limits and comply with strict inbound shipment deadlineChart comparing FBA storage limits before and after Amazon's 2025 update."
The Return of ASIN-Level Restock Limits
Amazon has reactivated restock limits at the ASIN (product) level. This means you can no longer send unlimited quantities of your bestsellers without consequence. If you overstock low-performing ASINs, it can hurt your ability to send inventory for your top products
Your IPI Score Matters More Than Ever
Your Inventory Performance Index (IPI) score now plays a critical role in how much FBA space you get. A score below 400 means tighter restrictions. To avoid capacity limits, maintain strong sell-through rates and minimize excess inventory.
The Risk of Over- or Understocking
Sellers face two major risks:
- Running out of stock during peak events like Prime Day.
- Over-stocking and paying costly storage fees.
Amazon has introduced new fees such as the Storage Utilization Surcharge for inventory held over 26 weeks, plus a Low-Inventory Level Fee if your 30- or 90-day supply falls below target levels.
What Sellers Should Do Now
- Monitor your IPI weekly and take action fast.
- Use forecasting tools to balance stock levels.
- Leverage 3PLs (third-party logistics) or AWD (Amazon Warehousing & Distribution) for excess inventory.
- Segment inventory: FBA for fast-sellers, FBM for slow movers.
- Be mindful of new cutoffs, especially for Prime Day preparations.
Curious about how reviews impact your sales? Check out The Power of Amazon Reviews to learn more about protecting your brand reputation.
Struggling with inventory challenges and negative reviews?
- At BlueBug, we help sellers keep their businesses healthy by not only providing strategies to protect against costly inventory mistakes, but also by removing fake Amazon reviews and maintaining a positive stream of ratings reviews.
👉 Contact BlueBug today for expert Amazon review removal services — so you can focus on navigating Amazon’s changing logistics landscape.