Fakespot's Big Change: What Amazon Sellers Need to Know in 2025

If you're an Amazon seller, you've likely heard of Fakespot. For years, it was the go-to tool for buyers and sellers trying to identify fraudulent reviews. But recently, big changes have left many wondering what happened to the platform and what it means for their business. This shift creates a critical gap in brand protection, leaving your listings vulnerable to review bombing and fake feedback.

Understanding the landscape after Fakespot is crucial. Without a reliable fake review checker, you risk losing customer trust, seeing your conversion rates plummet, and making business decisions based on manipulated data.

This guide will explain the changes with Fakespot, the risks involved, and provide a clear path forward for protecting your brand on Amazon.

Fakespot built its reputation as a powerful ally in the fight against e-commerce fraud. It gave users a seemingly simple way to analyze reviews and get a grade on their authenticity.

Fakespot was valued for its browser extension and easy-to-understand "A" through "F" grading system. For sellers, it was a quick first line of defense to gauge the authenticity of their own reviews and those of their competitors. It helped sellers understand if a sudden drop in ratings was due to legitimate product issues or a malicious attack.

Recent reports indicate Fakespot is either shutting down its original review analysis tool or pivoting its business model significantly. This leaves a void for sellers who relied on it for a quick health check on their listings. For more on the importance of genuine feedback, it's worth understanding Amazon's official policy on review manipulation to stay compliant.

With Fakespot's reliability in question, the need for a robust Amazon review checker is more critical than ever. Relying on manual checks is no longer feasible. 

• Damaged Brand Reputation: A handful of fake Amazon false reviews can tarnish your brand's image overnight.
• Lower Conversion Rates: Shoppers are savvy. If your reviews seem suspicious, they'll simply buy from a competitor. Protecting your listings is key, as we've discussed in our guide to amazon negative review service.
• Flawed Product Insights: Fake reviews skew your understanding of customer feedback, leading to poor inventory and product development decisions.

While Fakespot's changes are disruptive, the good news is that more advanced and seller-focused solutions are available. Instead of just grading reviews, modern tools offer a comprehensive suite of features to protect and grow your business.

• AI-Powered Detection: Goes beyond simple keyword matching to analyze patterns, reviewer history, and linguistic cues to identify fraudulent activity with higher accuracy.
• Automated Monitoring: Provides 24/7 monitoring of your listings and alerts you to suspicious reviews in real-time.
• Actionable Insights: Modern tools can offer sentiment analysis, turning thousands of reviews into clear, actionable data. Learn more about how this works in our seller's guide to sentiment analysis.
• Guided Removal Services: The best solutions don't just find fake reviews—they help you get them removed.

A key part of a healthy review strategy is making the process easy for genuine customers. If a buyer asks how to leave a review on Amazon or edit an existing one, you can guide them. Similarly, knowing how to find your Amazon reviews is a common customer question. You can direct them to their profile page, where there is a "Your Reviews" section. Including a direct link to the product page in your follow-up emails is a compliant way to reduce friction and encourage feedback.

For a deep dive into the top tools on the market, check out our comprehensive guide to amazon fakespot for 2025.

Fakespot was a popular tool and browser extension that analyzed product reviews on platforms like Amazon to determine their authenticity, providing users with a letter grade to indicate trustworthiness.

No. Using a tool like an Amazon review checker to monitor and analyze your own reviews is not against Amazon's ToS. These tools provide data to help you protect your brand. Acting on that data, such as reporting a review that violates policy, is a legitimate seller activity.

Look for red flags like generic, non-specific praise (e.g., "Great product!"), reviews posted in a very short time frame, unusual language, or a reviewer who has only left positive reviews for one brand. However, manual checking is inefficient and often inaccurate.

The best alternative is a comprehensive review management service like BlueBug. While simple checkers exist, a dedicated service offers automated monitoring, more accurate AI-driven detection, and assistance with the review removal process, providing a far greater level of protection.

A customer can find all the reviews they've written by going to their Amazon account, clicking on "Account & Lists," and selecting "Your Profile." From their profile page, they will see a section dedicated to their reviews.

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The era of simple review checkers is over. now is the Amazon fake reviews checker tool and  To succeed on Amazon in 2025, you need a proactive, intelligent review management strategy. BlueBug's AI-powered service continuously monitors your products, detects harmful fake reviews, and manages the removal process for you.

Protect Your Listings Today with BlueBug's Amazon Review Removal Service!