Amazon Scanner App: How to Verify Product Authenticity (2025 Seller Edition)

The counterfeit crisis on Amazon continues to grow—and sellers are often the first victims. A single fake product circulating under your ASIN can destroy brand trust, generate refund claims, and even lead to suspensions or policy strikes.

In 2025, Amazon doubled down on authenticity enforcement through AI-driven tools—including the Amazon Scanner App, a powerful resource that verifies products using barcode data and purchase history.

Understanding how to use it effectively can protect your listings and your reputation—and it also connects directly with your amazon account performance optimization strategy.

The Amazon Scanner App (integrated in the Amazon Shopping App) allows users to scan product barcodes or QR codes to verify authenticity and source. When used correctly, it helps confirm:

• Whether an item is officially listed and sold on Amazon.
• If the product is shipped and fulfilled by Amazon (FBA).
• The manufacturer and marketplace data associated with the ASIN.

For sellers, it’s a frontline defense against counterfeit sellers hijacking your listings — a problem closely tied to fake reviews and fraudulent buyer activity. If you find suspicious products 

1. Open the Amazon App.
2. Tap the camera icon next to the search bar.
3. Select “Scan barcode.”
4. Point your camera at the product packaging.
5. Review the product details displayed — check for:
6. Matching ASIN number.
7. Correct seller or brand name.
8. Fulfilled by Amazon confirmation.

If the scan returns a product mismatch or no listing at all, report the product immediately through Seller Central’s “Report Infringement” feature.

Amazon’s backend uses this same data in its amazon shopper report 2025 system to track buyer trust and enforce authenticity policies.

Authentic products don’t just prevent counterfeit risks—they directly improve review integrity. Fake products often generate fake reviews, negative ratings, and refund spikes—all of which drag down your listing visibility.

By validating your SKUs through the scanner app, you:

• Reduce refund rates.
• Eliminate counterfeit-based reviews.
• Strengthen your verified purchase ratio.

This also improves your A10 ranking signals and helps you avoid hidden issues like reviews not showing on amazon.

In 2025, Amazon integrated AI-driven product recognition and metadata verification into its scanning tools. This upgrade allows the app to detect inconsistencies in packaging, serial numbers, and seller metadata in real time.

For sellers, this is game-changing—you can now cross-verify your inventory using the same data filters Amazon uses to judge authenticity.

To stay ahead of counterfeit detection trends, explore the fakespot alternative 2025 comparison—these tools help detect manipulated data and ensure your listings meet Amazon’s newest authenticity benchmarks.

Beyond barcode scanning, true authenticity means understanding how buyers perceive your product. That’s where sentiment analysis becomes invaluable.

By combining receipt verification, scanner app data, and review insights, sellers can detect emotional trends that correlate with authenticity concerns — for example, recurring mentions of “fake packaging” or “different from photo.”

Identifying these signals early helps you act before negative patterns escalate or impact your star ratings.

BlueBug.io amazon review removal service doesn’t just handle fake reviews — it helps you link authenticity verification to review cleanup.

Our experts:

• Audit reviews connected to counterfeit listings.
• File removal requests using Amazon’s authenticity violation policies.
• Help restore legitimate review visibility after counterfeit confusion.

When counterfeits are left unaddressed, they often trigger unfair ratings. By verifying and reporting early, you not only protect your listings but also strengthen your compliance record.

• amazon fake reviews checker
• Amazon Receipts on App: Proof and Protection (2025 Seller Guide)
• AI Review Analytics for Amazon Sellers (2025)
• Amazon Review Sites You Can Trust in 2025

Q1: Can sellers scan their own products for verification? Yes. The scanner confirms ASIN, packaging, and brand ownership instantly.

Q2: Does scanning improve review authenticity? Absolutely. Scanning ensures verified products, which helps filter out reviews from counterfeit sources.

Q3: What if counterfeit products are already under my listing? Report them immediately and remove fake amazon reviews connected to them through BlueBug.io’s expert support.

Q4: Can scanner data influence my account health? Yes — regular use of the scanner and authenticity tools boosts your account health score by preventing fraudulent product activity.

Counterfeits can destroy years of hard-earned credibility — but with proactive verification, they never have to.

Partner with BlueBug.io to manage, audit, and clean your Amazon reviews — safely and effectively and start to Use your first amazon negative review service for free.

Contact BlueBug’s Amazon Review Removal Service