Selling Tips for Sellers
Stricter Amazon Buyer-Seller Messaging Rules in 2025: Stay Compliant and Protect Your Amazon Account Health
July 21, 2025
If you’re selling on Amazon in 2025, your Amazon account health rating has never been more critical.
From sudden Amazon fraud alerts to policy updates buried in your Seller Central dashboard, Amazon sellers face serious risks if they ignore the new buyer-seller messaging rules.
In this blog, you’ll discover:
What changed in Amazon’s policies in 2025
How to adjust your messaging strategies
How it connects to your overall Amazon account management services
And how staying compliant keeps you safe from issues like Amazon account closed appeals and bad reviews that could threaten your business.
Why Amazon Sellers Can’t Ignore Buyer-Seller Messaging Rules
Amazon’s policy for sellers keeps evolving—and 2025 is no exception.
As part of Amazon’s push to prevent fraud alerts and protect buyers, the platform has made several changes:
- No marketing content allowed in buyer messages
- Removal of the “Important” message tag
- Only essential messages allowed for buyers who opted out
- Strict monitoring through your Amazon seller dashboard and Seller Central dashboard
Even a single policy violation could lower your account health rating, risking suspensions or expensive appeals like how to appeal an Amazon account closed.
What’s New in the 2025 Messaging Rules
Here’s what changed:
No Promotions or Marketing:
Forget including discounts, remove fake Amazon reviews offers, or upselling in your messages.
Messages Must Be Transactional:
Allowed topics:
- Order updates
- Delivery issues
- Customization questions
- Product safety warnings
- Refunds or returns
Strict Monitoring:
Amazon uses AI in the Amazon sales dashboard to detect potential policy violations.
Your messaging practices now directly impact:
- Amazon fraud alert triggers
- Your overall account health rating
- Whether you need Amazon seller account management services to keep your account safe
How Messaging Rules Affect Amazon Account Health
Violating Amazon’s new rules can:
- Lower your Amazon account health rating
- Trigger warnings in your Seller Central dashboard
- Result in suppressed listings
- Lead to Amazon account closed scenarios
And let’s not forget—the ripple effect. Bad communication often causes:
- Negative reviews
- Refunds
- Potential Amazon remove fake reviews investigations
How to Write Compliant Messages in 2025
Here’s how you stay safe:
Keep It Transactional
Examples:
“Your order #12345 shipped today.”
“Can you confirm the color you’d like for your custom item?”
“This product contains small parts. Please keep away from children.”
Never Include Marketing
No references to:
Discounts
Promotions
Requests to remove fake Amazon reviews
External website links
Use Templates
Amazon recommends built-in templates in the Seller Central dashboard for safer communication.
Monitor Your Messaging
Regularly check your Amazon seller dashboard for compliance alerts.
Tools for Amazon Seller Account Management & Messaging Compliance
Managing your communication is part of broader Amazon seller account management services. Tools that help:
- Helium 10 Follow-Up → Automate compliant messages
- FeedbackWhiz → Customizable transactional messaging
- Seller Labs → Templates for safe communication
These tools help sellers avoid:
- FBA storage fees from unsold inventory caused by negative reviews
- Costly mistakes that might trigger Amazon fraud alert notifications
FAQs—Amazon Buyer-Seller Messaging in 2025
Q1: Can I ask buyers to leave a review?
Yes—but only through Amazon’s official “Request a Review” button. You can’t include custom messages promoting positive feedback or suggesting customers remove fake Amazon reviews.
Q2: Can I send links in my messages?
No. Amazon prohibits external links unless explicitly allowed.
Q3: How can I monitor my account health rating?
Check the Seller Central dashboard under Account Health. Tools from an Amazon account management agency can help keep it healthy.
Q4: What if my Amazon account gets closed?
You’d need to understand how to appeal Amazon account closed decisions quickly to protect your business.
Keep Your Amazon Account Safe in 2025
Amazon’s stricter rules mean sellers need to stay vigilant.
If you’re overwhelmed managing policies, negative reviews, or worried about Amazon fraud alerts:
👉 BlueBug offers expert Amazon seller account management services to help you stay compliant, protect your account health rating, and keep your business growing.
➡️ Contact BlueBug today to keep your Amazon account safe and profitable!
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