Amazon’s 2025 Compliance Rules: What Every Seller Must Know (Before You Get Suspended)

If you're an Amazon seller operating in 2025, particularly within the EU market, you've likely noticed a flood of compliance warnings. From battery EPR uploads to single-use packaging bans and VAT invoice updates, failing to act could mean suspensions, listing removals, and ultimately, a surge in

bad Amazon reviews that severely impact your sales.

What’s changing with Amazon EU compliance?

How to avoid product deactivation?

Why is now the time to get compliant—or risk penalties?

To avoid Amazon listing deactivation and maintain compliance, Amazon now requires all sellers to upload their EPR (Extended Producer Responsibility) registration number for battery-powered products. This applies to countries like Germany and France. Without this, your listings are at risk.

Register for a battery EPR number in each EU country you sell in.Upload the EPR in Amazon’s Compliance Dashboard.Ensure packaging reflects proper recycling icons.

Starting in Q2 2025, Amazon enforces stricter liability insurance verification for sellers making €10,000+ in monthly EU sales. If your policy doesn’t meet their criteria, your selling privileges may be paused—a key step to prevent Amazon account suspension related to non-compliance.

A certificate that covers product liability.A policy with global coverage (including the EU).Insurer contact info submitted to Amazon.

If you're fulfilling to Germany, Amazon has banned single-use plastic in product packaging from local warehouses. This applies to all packaging materials, not just the product itself.

Who’s affected: FBA & FBM sellers shipping into DE.

Replace plastic fillers with paper or recyclable material.

Add the recycling compliance logo.

Confirm packaging via Amazon’s Sustainability Settings.

Amazon now requires sellers to match invoice formats to local EU VAT norms, ensuring Amazon VAT compliance is met. Sellers have reported warnings and deactivations for using outdated formats, which can lead to payment holds and customer complaints.

Add the correct invoice number format per country (e.g., DE-2025-001).

Ensure invoices show the VAT rate, subtotal, and seller VAT number.

Use Amazon’s VAT Calculation Service if unsure.

Ignoring Amazon's 2025 compliance updates can lead to severe consequences for your selling operations. Beyond immediate listing removal or suspension of EU selling rights, a critical, often overlooked, impact is the direct hit to your product's reputation.

Listing removal or deactivation due to non-compliance, making it impossible for customers to find your products.

Suspension of EU selling rights, crippling your European market presence and revenue.

A surge of bad reviews Amazon sellers dread it, often stemming from shipment delays, canceled orders, or issues tied to non-compliant packaging or product safety. While Amazon removes fake reviews proactively, legitimate negative feedback from frustrated buyers can be even more damaging.

While this post focuses on proactive compliance, we understand that sometimes, despite best efforts, issues arise. We're not just about preventing problems; we specialize in fixing them, especially when compliance missteps lead to a flood of negative feedback.

BlueBug helps Amazon sellers stay audit-ready and resilient, even if you've already been hit with warnings.

Got flagged listings or delays causing bad Amazon reviews? Struggling to figure out how to remove negative Amazon reviews that piled up after an EU compliance issue? Worried about fake Amazon reviews impacting your product's credibility, or need an Amazon review removal service that genuinely works?

Don't let compliance confusion tank your reputation. We go beyond simply telling you how to handle negative reviews at Amazon; we provide the solution to delete Amazon review instances that violate policies or stem from external, fixable issues. Let BlueBug help you remove fake reviews Amazon sellers face, and expertly manage those legitimate, yet frustrating, amazon bad reviews stemming from compliance challenges.

Amazon EU now requires sellers to upload an Extended Producer Responsibility (EPR) number for battery-powered items or risk listing suspension.

Yes, if you exceed €10,000/month in sales, you must upload proof of product liability insurance that meets Amazon's updated criteria.

Single-use plastic packaging is banned for shipments originating from local warehouses. You must use recyclable or paper-based fillers.

Keep all compliance documents uploaded in your Amazon dashboard, proactively address potential issues, and respond to any policy requests quickly. If you get bad Amazon reviews or see listings flagged, seek professional help promptly for Amazon review removal.