Amazon FBA 2025: Building a Fortress for Your Brand Against Negative Reviews & Competitor Attacks

In Amazon FBA 2025, success is no longer just about sales. The biggest challenge lies in maintaining your brand's reputation against increasing competitor attacks and the rise of fake negative Amazon reviews. Many sellers are asking: can Amazon sellers delete reviews? The answer is that prevention is better than cure. This guide isn't just about Amazon review removal; it's a comprehensive plan to protect your brand.

The best way to deal with bad Amazon reviews is to prevent them in the first place. Before you think about an Amazon review removal service, you should focus on your business fundamentals.

The source of many bad Amazon reviews is the product itself. Make sure your product solves a customer's problem and its quality exceeds expectations. This reduces the likelihood of getting a negative review from a real customer. For more tips on this, check out our article on supplier management.

Despite your best efforts, you may still face fake reviews from competitors or unjustified negative feedback. In this case, you need to be prepared.

Many sellers ask: how to remove a review on Amazon? The answer is that it's possible if the review violates Amazon's policies. Sellers cannot delete reviews from Amazon themselves, but they can report fake Amazon reviews and wait for Amazon's decision. If you're looking for a more professional solution, a bad review removal specialist can help.

To be more clear, this chart explains how a high IPI score on Amazon can lead to lower FBA storage fees. For more information, read our article on what is a good IPI score on Amazon. 

It may seem unrelated, but Amaz

on storage costs and your Amazon IPI score directly affect your ability to compete, which impacts your reputation. A good IPI score on Amazon allows you to store more products, ensuring they are in stock and reducing the chances of getting negative reviews due to out-of-stock issues. The consumer behavior and market trends in this area are tracked by reputable sources like eMarketer.

Q1: Can I really remove negative reviews? A1: Yes, you can remove reviews that violate Amazon's policies. However, the process can be difficult and requires expertise. This is why many sellers turn to services like Bluebug.io.

Q2: Do negative reviews affect my IPI score? A2: Indirectly, yes. Negative reviews lead to lower sales, which affects your inventory performance and therefore your IPI score, potentially increasing FBA storage fees.

Q3: Is there a difference between amazon review removal and amazon deleting reviews? A3: No, the two terms are used to describe the same process of removing reviews that violate Amazon's policies. The best approach is to report them rather than trying to delete them yourself.